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華納音樂集團隱私權政策: 本公司如何使用您的個人資料 -2:行銷活動及直接行銷

華納音樂集團隱私權政策: 本公司如何使用您的個人資料 -2:行銷活動及直接行銷

2.2            Marketing Campaigns and Direct Marketing 行銷活動及直接行銷

Information we collect
本公司所蒐集的資訊

How we use your information and our lawful bases
本公司使用您的個資之方法及法律依據

Competitions, Sweepstakes and Similar Promotions
比賽、抽獎及類似之宣傳活動

You give us Personal Information about you when you participate in any of our competitions, sweepstakes, or similar promotions. This is generally information including your name, gender, telephone number, email address, date of birth, post code, country, city, details of the competition or sweepstake you have participated in and your entry.
當您參加華納任何比賽、抽獎或類似之宣傳活動時,您會向我們提供關於您的個人資料;該等資料一般包括您的姓名、性別、電話號碼、電郵地址、出生日期、郵遞區號、國家、城市、您所參加之比賽或抽獎活動之詳情,以及您的參賽作品。

Please bear in mind that the types of Personal Information collected above may vary (we may only request for you to provide some of the Personal Information above) depending on the promotion you agree to participate in. We will tell you what information is required prior to you entering any of our promotions.
請注意,視您同意參加之宣傳活動而定,上述個人資料之類型可能會有所不同(我們可能僅要求您提供部分上述個人資料)。我們會在您參加華納任何宣傳活動之前,告知您需要提供哪些資料。

With your consent
您所授予之同意

To allow you to participate in our competitions, sweepstakes or similar promotions, and to administer these activities.
為使您得參加華納比賽、抽獎或類似之宣傳活動,並管理該等活動。

Some of these activities have additional rules, which could contain additional information about how we use and disclose your Personal Information. If there are any additional rules, these will be provided to you prior to your participation - please read these rules carefully before providing us with your Personal Information.
某些活動會有額外規則,而該等規則可能包含關於本公司如何使用及揭露您的個人資料之額外資訊。若有任何額外規則,該等規則將於您參與活動之前向您提供,請於向我們提供您的個人資料之前詳閱該等規則。

Direct Marketing
直接行銷

You give us Personal Information about you when you sign up/agree to receive marketing communications from us.
當您登記/同意接收本公司行銷資訊時,您會向我們提供關於您的個人資料。

This is generally information including your name, email address, telephone number and marketing preferences. Depending on the marketing campaign, this may also include your country, city, date of birth, and gender where you provide us with these additional details.
該等資料一般包括您的姓名、電郵地址、電話號碼及行銷偏好設定,視不同行銷活動而定,亦可能包括您的國家、城市、出生日期及性別(若您願意提供)等額外資訊。

There are several ways you can sign up to receive marketing from us including:
您可選擇透過不同方式接收華納行銷資訊,包括:

·         Postal. Signing up to receive marketing from us by post.
一般郵件。登記透過一般郵件收受行銷資訊。

·         Newsletters. Signing up to receive any of our newsletters on any of our web pages.
電子報。於華納任何網頁上訂閱我們的電子報。

·         Artist/Label/Brand Lists. Signing up to receive Artist/Label/Brand specific marketing communications and updates.
藝人/廠牌/品牌名單。登記訂閱特定藝人/廠牌/品牌之行銷資訊及最新消息。

·         Campaigns. Signing up to receive marketing communications when you participate in any of our marketing campaigns (including offline campaigns, concerts, competitions, sweepstakes and similar promotions).
活動。當您參加華納任何行銷活動(包括線下活動、演唱會、比賽、抽獎及類似之宣傳活動)時,登記訂閱相關行銷資訊。

·         Account Registration. Signing up to receive marketing when you register for an account on our Platforms.
帳戶註冊。當您在華納平台上註冊帳戶時,登記訂閱行銷資訊。

·         Purchase. Signing up to receive marketing communications from us when you make a purchase through our online stores.
交易。當您透過華納線上商店進行交易時,登記訂閱華納行銷資訊。

·         Marketing Partners. Signing up to receive marketing communications from us on a third-party partner’s website or online platform (any website or online platform that is not under our control e.g. ticketing platforms or music streaming services).
行銷合作夥伴。於第三方合作夥伴之網站或線上平台(任何不受本公司控制之網站或線上平台,例如,票務平台或音樂串流服務)上登記訂閱華納行銷資訊。

With your consent
您所授予之同意

·         To send you marketing communications via email or SMS where you have agreed to receive these communications. We will only do this in line with your marketing preferences and you can opt-out of receiving these communications at any time by selecting the unsubscribe link in any email we send, following the instructions in any SMS we send or by emailing us at privacypolicy@wmg.com.
於您同意接收該等資訊之情況下,透過電子郵件或簡訊向您發送行銷資訊。我們僅會依據您的行銷偏好設定發送資訊,您可以隨時在我們發送的電子郵件中,點選取消訂閱的連結、依據我們所傳送簡訊中之說明,或透過向我們發送電子郵件(privacypolicy@wmg.com隨時選擇停止接收該等資訊。

·         To segment you for the purposes of determining what content is best suited to send to you. We do this, for example, by analysing factors about you such as how you have signed up to receive marketing communications from us (e.g. on our website or through a competition), your location, and the marketing preferences you have communicated to us (e.g. the Artist you have said you are interested in). Please note that we will cease to do any segmentation where you opt-out of receiving marketing communications at any time by selecting the unsubscribe link in any email we send, texting back “STOP” or by emailing us at privacypolicy@wmg.com.
為確認哪些內容最適合您而將您進行分類。例如,我們會透過分析您的相關資訊,例如,您是透過什麼管道登記訂閱華納行銷資訊(例如,於華納網站上或於相關比賽中)、您的所在位置,以及您向我們提供的行銷偏好設定資訊(例如,您表達感興趣的藝人)。請注意,您可以隨時在我們發送的電子郵件中,點選取消訂閱的連結、依據我們所傳送簡訊中之說明,或透過向我們發送電子郵件(privacypolicy@wmg.com隨時選擇停止接收該等行銷資訊,我們就不會將您納入任何分類中。

·         To share your contact details and marketing preferences with our affiliates, our artists and any other third party for the purposes of them sending you marketing communications via email or SMS where you have agreed to us sharing your Personal Information for these purposes. We will only do this in line with your marketing preferences and you can ask us to stop sharing your Personal Information for these purposes at any time by emailing us at privacypolicy@wmg.com.
於您同意我們為此目的而分享您的個人資料之情況下,我們會與華納關係企業、華納藝人及任何其他相關第三方分享您的聯絡資料及行銷偏好設定,以便他們透過電子郵件或簡訊向您發送行銷資訊。我們僅會依據您的行銷偏好設定分享資訊,您可以隨時透過向我們發送電子郵件(privacypolicy@wmg.com要求我們停止為該等目的分享您的個人資料。

Please note that, if you do opt-out from receiving marketing-related messages from us, we will continue to send administrative and service messages to you as necessary. These messages will not contain any marketing content.
請注意,當您選擇不接收華納行銷相關資訊時,我們仍將繼續於必要時向您發送管理及服務資訊,該等資訊不會包含任何行銷內容。

Social Media Audience Advertising
社群媒體受眾廣告

You give us Personal Information about you when you sign up or agree to receive marketing communications from us including social media advertising. This is generally information including your name, email address, social media username or handle, telephone number and marketing preferences.
當您登記訂閱或同意接收華納行銷資訊(包括社群媒體廣告)時,您會向我們提供關於您的個人資料;該等資料一般包括您的姓名、電郵地址、社群媒體使用者帳號或名稱、電話號碼及行銷偏好設定。

Where we have a social media pixel on any of our Platforms, you give us Personal Information about you when you consent to this pixel interacting with and collecting data from your device when you access our Platforms. This is generally information on the fact that you have visited our Platforms and have an account on our partner social media platforms (e.g. Facebook or Google).
若我們有在任何華納平台上設置社群媒體pixel,當您同意該等pixel得與您的裝置互動,並於您使用華納平台時蒐集資料時,您會向我們提供關於您的個人資料;該等資料一般係關於您使用華納平台,以及於華納合作夥伴社群媒體平台(如FacebookGoogle)上設有帳戶之相關資訊。

Please see our Cookies Policy for further information on social media pixels and how they work. You can find it at the bottom of our website pages, next to our Terms of Use.
請參閱華納Cookie政策,以瞭解社群媒體pixel之進一步資訊及其運作方式。您可以於本公司網頁底部取得Cookie政策(位於使用條款旁邊)。

With your consent
您所授予之同意

·         To send you our custom adverts on your social media account using audience targeting technology, where our social media partners match your email address or information collected from our social media pixels with your user account on their platform (if you have one), and include you on a group of individuals to whom we can send custom adverts. This “Custom Audience” group is created and stored only on your social media platform and although we can send custom adverts to you, we can’t tell if you have been included on the Custom Audience group and do not have access to any information held on your social media account.
使用受眾定位技術於您的社群媒體帳戶上向您發送我們的客製化廣告,華納社群媒體合作夥伴會將您的電郵地址或利用華納社群媒體pixel蒐集的資訊,與您於其平台上的使用者帳戶(如有)進行比對,並將您納入我們可以發送客製化廣告的個人群組中。這個「自訂受眾」群組僅會在您的社群媒體平台上創建及儲存,雖然本公司得向您發送客製化廣告,但我們無法知悉您是否有被納入自訂受眾群組,亦無法存取您的社群媒體帳戶上的任何資訊。

·         To segment you for the purposes of determining what content is best suited to send to you and what custom audience group you are best suited to. We do this, for example, by analysing factors about you such as how you have signed up to receive marketing communications from us (e.g. on our website or through a competition), your location, the marketing preferences you have communicated to us (e.g. the Artist you have said you are interested in) and even by analysing your interactions with our Platforms and your listening behaviour where you have given us consent to do so (see “Listening Behaviour on Streaming Platforms” section below). Please note that we will cease to do any segmentation where you opt-out of receiving marketing communications at any time by selecting the unsubscribe link in any email we send, following the instructions in any SMS we send or by emailing us at privacypolicy@wmg.com.
為確認哪些內容最適合您而將您進行分類,以及確認最適合您的自訂受眾群組。我們會透過分析您的相關資訊,例如,您是透過什麼管道登記訂閱華納行銷資訊(例如,於華納網站上或於相關比賽中)、您的所在位置,以及您向我們提供的行銷偏好設定資訊(例如,您表達感興趣的藝人),或在取得您的同意後分析您與華納平台之互動及您的聆聽習慣(詳「串流平台上之聆聽習慣」段落)。請注意,您可以隨時在我們發送的電子郵件中,點選取消訂閱的連結、依據我們所傳送簡訊中之說明,或透過向我們發送電子郵件(privacypolicy@wmg.com隨時選擇停止接收該等行銷資訊,我們就不會將您納入任何分類中。

·         To create a separate group of social media users with similar characteristics as those who have been included on our Custom Audience groups. This “Lookalike Audience” group is created and stored only on the platforms of our social media partners. Although we can send custom adverts to individuals on this Lookalike Audience group, we can’t identify any individuals included in this group and do not have access to any information held by the social media platform on these individuals.
創建獨立的社群媒體使用者群組,而該群組中使用者之特徵將與本公司自訂受眾群組中的使用者相似。這個「類似受眾」群組將僅會在華納社群媒體合作夥伴的平台上創建及儲存。雖然我們得向該類似受眾群組中的個人發送客製化廣告,但我們無法辨識該群組中任何個人之身分,亦無法取得社群媒體平台所持有關於該等個人之任何資訊。

繼續閱讀: 

華納音樂集團隱私權政策: 本公司如何使用您的個人資料 & -1: 帳戶與交易

華納音樂集團隱私權政策: 本公司如何使用您的個人資料-2:行銷活動及直接行銷

華納音樂集團隱私權政策: 本公司如何使用您的個人資料 -3: 社群媒體、串流服務及第三方帳戶

華納音樂集團隱私權政策: 本公司如何使用您的個人資料 -4: 一般查詢及互動

華納音樂集團隱私權政策: 本公司如何使用您的個人資料-5: 自動蒐集之資訊

華納音樂集團隱私權政策: 本公司如何使用您的個人資料-6 :內部業務流程


QUICK GUIDE TO CONTENTS  華納音樂集團隱私權政策


CONTROLLERS OF YOUR PERSONAL INFORMATION
您的個人資料之控管者


HOW WE USE YOUR PERSONAL INFORMATION
本公司如何使用您的個人資料


HOW WE SHARE YOUR PERSONAL INFORMATION
本公司如何分享您的個人資料


DO WE TRANSFER YOUR PERSONAL INFORMATION?
本公司是否會移轉您的個人資料?


HOW LONG DO WE KEEP YOUR PERSONAL INFORMATION?
本公司保存您的個人資料之期間?


SENSITIVE PERSONAL INFORMATION
敏感個人資料


YOUR PRIVACY RIGHTS
您的個資當事人權利


 UPDATES TO THIS PRIVACY POLICY
本隱私權政策之更新
 


CONTACTING US
聯絡我們


COUNTRY SPECIFIC SCHEDULES
各國適用附表 
(歐盟及歐洲經濟區、英國)
 (台灣)


 CALIFORNIA PRIVACY POLICY
加州隱私權政策
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