華納音樂集團隱私權政策: 本公司如何使用您的個人資料 - 5: 自動蒐集之資訊
2.5 Automatically Collected Information
Information we collect
How we use your information and our lawful bases
We collect certain Personal Information by automated means when we send you marketing emails in line with your marketing preferences. This is generally information including whether you have opened the email and what you have clicked on within the email.
With your consent
· To monitor the performance of the marketing emails we send to you.
· To tailor future marketing emails, we send to you based on your interactions with our previous emails.
Accessing our online Platform
We collect certain Personal Information by automated means when you visit or interact with any of our online Platforms. This is generally information including:
· Browser and Device Details: Certain information is collected by most browsers, such as your Media Access Control (MAC) address, device type (Windows or Mac), screen resolution, operating system version, Internet browser type and version of our Platform that you are using.
· Mobile App Details: When you download and use any of our Mobile Apps, we may track and collect Mobile App usage data, such as the date and time the Mobile App on your device accesses our servers and what information and files have been downloaded to the Mobile App based on your device number.
· IP Address: An Internet Protocol (IP) address is a number that is automatically assigned to your device from which you are accessing a Platform by your Internet Service Provider (ISP), and is identified and logged automatically in our server log files whenever you visit the Platform, along with the time of the visit and the activity on the Platform.
It is necessary for our legitimate interests
· To calculate our Platform usage levels.
· To help diagnose server problems.
· To administer our Platforms.
· To determine your location at a country level.
Cookies (and Similar Technologies)
When you visit any of our online Platforms. we collect Personal Information about you through cookies and similar technologies placed on your device. The information collected may include a user ID assigned to you, your IP address, the content you have interacted with on our Platforms, duration of each visit to our Platforms, error messages encountered when using our Platforms and your interactions with social plug-ins (e.g. Facebook like or share button) on our Platforms.
Necessary for our legitimate interests
· To ensure our Platforms work as intended on your device and as necessary to provide the content or services you request on our Platforms.
Necessary to comply with a legal obligation
· To ensure your use of our Platforms and any activities you carry out on our Platform is secure.
· To comply with applicable legislation with regards to Cookies and information collected from Cookies – for example, to remember your cookies settings.
With your consent
· To target you with customised advertising online and on social media based on your online activity and use of our Platforms.
· To share your information with third party partners for the purposes of them sending you customised advertising content online and on social media.
· To share your information with third party social media platform partners where you interact with social plug-ins (e.g. Facebook like or share button) on our Platforms.
· To recognise you when you return to any of our Platforms and to customise your experience based on your previous visits.
· To carry out web analytics on our Platforms (e.g. to monitor the number of your visits to our Platforms and the actions you take on our Platforms for analytical purposes).
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